HAND-CRAFTED · STRATEGIC · DISTINCTIVE

Brand Design

Build a brand people remember.

Your brand is more than a logo. It's the visual expression of who you are, what you stand for and why your business is worth choosing.

Soar creates thoughtful, distinctive brand identities that bring strategy and design together to give your business a clear, cohesive and recognizable presence.

Every identity is completely custom and intentionally crafted to reflect your business, connect with the right audience and give you the confidence to show up consistently as you grow.

VISUAL IDENTITY

The Kingfisher Brand Package

Everything you need to build a distinctive, cohesive brand.

The Kingfisher is Soar's comprehensive brand identity package, created for businesses ready to establish a new visual presence or elevate an existing one.

Through a collaborative discovery and design process, we'll uncover what makes your business different and translate that into a custom identity system that feels unmistakably yours.

From your primary logo and supporting marks to typography, colour and brand guidelines, every element is designed to work together across print, digital and every place your brand shows up.

The result is more than a beautiful logo. It's a versatile visual foundation designed to build recognition, create consistency and grow with your business.

    • Discovery Call

    • Comprehensive Brand Questionnaire

    • Strategic Creative Direction

    • Initial Brand Concept Presentation

    • Refinement of Selected Direction

    • Complete Brand Asset Library

    • Brand Style Guidelines

    • Primary Logo + Alternative Layouts

    • Secondary Logo

    • Supporting Brand Marks + Submarks

    • Favicon

    • Curated Colour Palette

    • Typography System

    • Brand Style Guidelines

    • Real-World Brand Application Mockups

    • Complete Final Artwork Library in Web + Print Formats

  • Starting at $3000

    50% deposit to reserve your project and begin the creative process. Remaining 50% is due upon completion.

    Pricing may vary depending on project scope. Applicable taxes are additional.

  • Approximately 3–4 weeks

    Timelines may vary depending on project scope, feedback and availability.

WHAT YOU'RE REALLY INVESTING IN

A visual identity built for more than launch day.

Great branding creates clarity. It gives your business a recognizable presence, makes every future design decision easier and ensures you're showing up consistently wherever your audience encounters you.

With more than 25 years of design experience behind every Soar project, your identity is created with both the details and the bigger picture in mind, from how your logo works at its smallest size to how the complete brand translates across websites, social, signage, packaging, presentations and marketing.

The goal isn't simply to make your business look better.

It's to make your business feel unmistakably like you.

DISCOVER The WORK

VIEW GALLERY
Gold Stamping Logo Mock-Up.jpg
WoodStamp.jpg
Dark green background with gold lettering spelling "SARAH FRUEHLING" and "@SOARCREATIVEYYC"
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Close-up of a green leaf with text overlay "20 20 pharmacy - Your Vision, Our Focus."
Interior design mood board with images of home renovation, color palettes, and inspiration photos; includes shades like sage, green mist, and silver.
The word 'allier' embossed on wooden planks.
Man smiling, wearing glasses and green jacket, with "better projects" and "TRICON" text overlay.
Metallic tree silhouette design on dark textured background
Logo for Chirp Speech, a speech-language services company, featuring a bird illustration on a wood background.
A minimalist mood board featuring a grid of inspirational photos including nature and beach scenes, with a color palette displaying shades like navy, ocean, sky, fern, sage, and sand. The word 'inspiration' is written above the photos.
Wooden surface with an engraved floral design next to a letter F.
Wanderbar Travelling Taps logo engraved on wood with "est 2022."
Black paper with an embossed oval logo featuring the letters "L" and "D."
Wedding inspiration mood board with photos and color palette.
Forest trail surrounded by tall trees with the text "Wanderbar: Traveling Taps" overlayed.
Highland cow in a field with text overlay "Eden Wilds in the Rockies, Southwest Alberta, Canada" and an illustration of mountains and a fence. Established 1972.
Modern living room with wooden sideboard, abstract painting, black striped accent wall, large window, light fixture, and gray rug.
WoodStamp.jpg
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READY WHEN YOU ARE

Let's build something distinctly yours.

Whether you're launching something new or your existing brand no longer reflects where your business is headed, let's create an identity that does.

view our work
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