Soar’s Brand Questionnaire

From establishing a brand identity for your big launch or developing the concept for your brand refresh, Soar's branding services will craft, elevate and enhance your brand.  Whether you're fresh out of the gates, spinning your tires, or revitalizing a reputation, I understand how important your brand is to long term success.  Let's collaborate and get you off the ground!

Soar's Brand Questionnaire is the first step of the design process, bringing focus to our project and gives me a solid understanding of what you're envisioning.  I want to learn everything I can about your passion, your business, your vision and goals.  A throughly completed questionnaire along with gathered visual inspiration will push us full steam ahead!

Name *
Provide a brief profile of your business. Describe your product(s) and/or service(s).
Do you have a short tag line or slogan? Do you want it incorporated into your brand/logo design?
Who is your target audience? Describe your customers.
Who are your primary competitors? What sets your business apart from the competition?
What is the vision for your business? What is the vision for your brand?
Provide at least 3 adjectives that portray your vision and encompass what you hope to communicate with your brand and logo.
Do you have an existing brand or logo? What do you like most about it? What do you like least? What is the motiviation behind your brand refresh? If your brand is brand new, move along to 09 // YOUR STYLE PREFERENCE
Do you want your brand to feel traditional and timeless, or modern and trendy?
Do you have specific colours you would like incorporated in your brand and logo? Are there any colours you'd like to stay away from?
Is there a symbol or image you associate with your product or business?
Which Soar Creative design services are you interested in?
When do you need this project completed by?
Anything additional you'd like to share?